After seeing all the metaverse advancements, that we have made for going in metaverse imaginary world. And all future ideas about metaverse are saying that metaverse advertisement is going to be a next big thing. This content is showing importance of metaverse advertisement. And all the advertisement techniques. Which we have used in building metaverse universe.
WHAT IS METAVERSE
The word metaverse is more using nowadays. because it is going to be a potential technology in upcoming years containing an imaginary and digital universe. A combination of virtual and augmented world. But It is still a question that how much time people will spend in that digital world. It is expected that some will spend a few hours while some will spend whole day. While it is obvious that after some years everyone will spend two to four hours in that metaverse digital world. More interaction will give more opportunities.
IT IS GOING TO BE NEXT MARKETING CHANNEL
The news about Metaverse is evolving in present era. Because we have reached a very high level of digital world. And metaverse is going to be a next Marketing Channel. So there are so many changes and so much news coming every day about metaverse. Which are boosting advertisement industries and taking away from traditional advertisements.
Digital world is impacting our whole life and advertisement industry every day. So we can say that we are going to fully immersed in Digital life or metaverse environment just after few years. Companies are investing $1,000,000 on metaverse advertisement. Of course, it will be a foolishness if we don’t go where the world is going. Because metaverse will be our future. So companies and advertisers are racing to get benefits from metaverse.
IMPORTANCE OF STRONG DIGITAL PRESENCE FOR BRANDS
We all are using smart gadgets. Because Internet is on our fingertips. So, brand should run towards its customers. Wherever its customers are heading towards. Brands and advertisers should follow them. In present era, Digital presence is very important because it becomes a need for companies and brands. Metaverse will be our future. So, brands and advertisers have to get smarter as digital world and We need to think about it from now.
METAVERSE ADVERTISEMENT IS GOING TO BE A GAME CHANGER
Facebook, WhatsApp, Instagram and all mostly used applications are adopting metaverse advertisement. Because It is going to be a game changer by offering to connect through different games and social gatherings in an imaginary world.
In present age Facebook and other brands owners install a thing called pixel on their website or store. That pixel sends signal to Facebook. So that. Facebook get to know who to show the ads. It is an advertising technique adopted by various websites and brands and in metaverse it will be easier.
TRACKING CUSTOMER WILL BE EASIER IN METAVERSE
All applications and websites Including gaming website shopping websites. They will easily track every step of the avatars. Because they will know anything that happens inside the metaverse. Every move you make. Everything you like or dislike. So This will give advertisers a great power. And there will be more infinite placements for ads.
METAVERSE WILL PROVIDE TWO DIFFERENT PLATFORMS:
Digital owners cannot only advertise and sell their product for their digital world but also for the real world. And their products and customers will be able to use that product in digital as well as real world.
This will be going to be more powerful providing two different platforms for the advertisement. But more power will give more responsibility.
HOW BRANDS WILL ENGAGE THEM IN METAVERSE:
Advertising is the main platform for making money for any website or brand. And In metaverse space. Brands can engage themselves by gaming, people exploring virtual worlds, through investment in crypto currency. And by advertisement of any new technology related to metaverse using digital avatars. Because This will give more fascination to advertisement industry.
Just assume in that metaverse universe. Join the metaverse, your digital avatar will be living in virtual world. And you went for shopping in a digital mall containing all real-life brands. In metaverse you will not only be going to have several varieties, but also digital avatar can try it by wearing easily.
Brands can engage themselves:
Creating ads in game environments. Because the gaming industry generates about 115 billion revenue per year. So It can be a great platform for advertisers. Gaming industry is growing at a massive rate by any entertainment industry. And Metaverse can be a different world for gamevertising. Because We can go into that environment which is dedicated to games already.
In present era companies and brands are working together for metaverse advertisement. Some examples are.
METAVERSE GAMING PLATFORM ROBLOX
There’s a game developed by Swedish game development. Which contains skate parks. And players can dress up their avatar by Vans skate shop in ROBLOX. By wearing vans shoes, t-shirt another accessories. ROBLOX is an online gaming platform while VAN is a brand for apparels. And They have launched a single whole world. By partner-shipping with each other. This is a step taken for metaverse game advertising. Join the metaverse best way.
COLLABORATION OF GUCCI AND ZEPETTO
Zepetto is a South Korean app where people can chat, online gaming and interact with each other. And It consists of 3D avatars. Gucci and Zapetto has taken a step for digital advertisement by uniting with each other. But Gucci is an Italian brand. It is selling its fashion items through avatars on Zepetto. So These avatars can hang out with each other by using Gucci’s brand.
BY EVENT PLACEMENTS
Brands or artists can organize their events in metaverse universe for advertisement purpose. Fortnite is an online video gaming developed by epic games. And An event was organized by Travis Scott rapper in Fortnite video games. Because the title of the event was ‘Astronomical’. there was too much astronomical entertainment happening at the metaverse platform. The players were bouncing, floating, swimming and flying at the same point.
Travis Scott’s avatar was giving his performance in the water and after the underwater performance. They go into outer space. It was the best virtual concert during the global lockdown era. It was a stunning performance because it contains all the other worldly experiences and that experiences we have never seen before. So Travis Scott makes about 20 million by this performance.
Metaverse is going to be a game changer in our life because everything is getting digital and metaverse is on its ways. So After just few years we will be living in metaverse universe. We also must go where everyone is going. Metaverse advertisement is the future for advertisement industries.